The Microsoft Zune has become a major contender in the
personal MP3 marketplace. They have carved out their nice of this market which
is a very difficult marketplace to make inroads what with Apple so firmly
dominating the MP3 market.
Because Microsoft has found itself in such direct
competition with Apple in so many regards over the years they are trying to
develop and move the Zune forward in such ways that it becomes a serious
competitor for the iPod. They need to get some of the market share of personal
devices away from Apple in order to have a viable hold in the marketplace.
Just when everyone thought that Apple couldn’t advance any
further, they came out with the iPhone. The iPhone became the greatest selling
phone of all time nearly overnight, and people still flock to stores to buy
them when new shipments come in. That dominating popularity echoed the onset of
the iPod years ago, and perhaps in a panic move to keep fighting their
competition, Microsoft has announced the Zune phone that will be released
sometime in the near future.
It makes sense that Microsoft would want a piece of the
cellular market. They are not the only large company to announce their intent
to try and make inroads into that lucrative new buying grounds. Google, for
example has also expressed interest in that area. However, to announce a phone
version of their MP3 player, which was purported once to the harbinger of the
end for the iPod,(it clearly wasn’t) after the astounding success of the iPhone
seems to be a move from a position of weakness. The Zune phone will have such
features as interfacing better with the X-box 360 and presumably a host of new
features as well. But any way the move is looked at, it just looks as if that
the company is playing catch up to its competition.
The Zune phone may have been in development for a long time.
It is difficult to tell because Microsoft has a history of saying that things
they produce that resemble Apple’s have been in production for years. Which
maybe just makes Apple the more efficient company. It is tough to tell what is really going on,
but to even come close to touching the iPhone, the Zune phone will have to
offer more than anyone is anticipating yet at this point.